Jay-Z “Roc tha Bloc” Sydney




jay-z has great branding

Originally uploaded by Australian Rozie.

Well, I wasnt a big fan of Jay-Z until I saw him live in concert. I’ve been to a shonky over-hyped hip-hop gig before (Missy Elliot) but Jay-Z was awesome. There no fancy stage props or scantily clad dancers just an unrelenting hour and a half of his classic tracks. Jay-Z was joined by Memphis Bleak as his “back-up rapper”, unfortunately NOT by Beyonce for Bonnie & Clyde or Crazy in Love. You could hear the whole audience go “oh.. :(” when he finished these tracks and went onto the next. It was was amazing to see the whole audience in the Sydney Entertainment Centre doing his logo (Rocafella)- now that’s good branding! As for the support acts before Jay-Z, well Ne-Yo has one good song. Rihanna is very good at posing and lip-synching is all I can say. She is no Beyonce I tell you. Anyway, thanks to my bro for the ticket.

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